Content writing

A content revolution has swept through marketing in the past few years. Going beyond traditional advertising and product placement, companies have begun engaging their customers directly on websites, blogs and social media, producing interesting stories, videos and infographics that grab people’s attention and get them talking.

When done properly, content marketing boosts credibility, deepens loyalty to your brand, and ultimately delivers growth. But it only works well if you are publishing the right kind of content: informative, entertaining, reliable. And that’s where I can help you.

In the past few years, I have written home interest and lifestyle content for a number of leading luxury and FMCG brands. My work has ranged from interior trends galleries for John Lewis, Farrow & Ball, Dulux and Fired Earth to fashion and beauty pieces for Anna Sui, Swarovski, Sanctuary Spa, Asos, Smashbox and Kellogg’s Dare to Wear Red campaign, as well as travel pieces. In particular, I have extensively covered white goods and appliances for brands such as Philips, Samsung and Morphy Richards.

I understand how to harness your knowledge, expertise and ideas and turn them into compelling stories that meet your business needs, develop your brand identity and build a lasting relationship with your customers.

Let me help you tell your brand’s story and create conversations with the people you want to reach. Email me (carlapassino [at] gmail.com) or call me on 07527 181485 to discuss how we can work together.

“Carla is an absolute pleasure to work with. Her ability to create beautiful commercial content whilst keeping a strong editorial voice is phenomenal. She is very patient, even with the most demanding clients and incredibly efficient. An absolute dream,” Rachel McAleese, Project Manager, Time Inc.’s The Foundry

Content marketing and advertorial portfolio samples

Home and interiors

Get ready for spring (PDF), Winkworth via Country Life/Time Inc for publication in the spring 2016 edition of the Winkworth magazine

Springtime blooms, Sainsbury’s Home via Time Inc.’s The Foundry for publication on Housetohome.co.uk

Find the perfect room for your child, John Lewis via Time Inc.’s The Foundry for publication on Housetohome.co.uk

How to prepare for a flood, Derby House Post, the online magazine for equestrian retailer Derby House

Channel the Wild West trend, Sainsbury’s H via Time Inc.’s The Foundry for publication on Housetohome.co.uk

Keep warm this winter (PDF), Winkworth via Country Life/Time Inc for publication in the autumn 2015 edition of the Winkworth magazine

Innovation meets tradition in the garden (PDF), Winkworth via Country Life/Time Inc for publication in the spring 2015 edition of the Winkworth magazine

How to repaint your bathroom , Rated People via Time Inc.’s The Foundry for publication on Housetohome.co.uk

What you need to know about clearing your garden, Rated People via Time Inc.’s The Foundry for publication on Housetohome.co.uk

Glam gold: 10 of the best decorating ideas for your home, Canesten via Time Inc.’s The Foundry for a Lenor campaign on Housetohome.co.uk

Fashion & beauty

Equestrian style queens, Derby House Post, the online magazine for equestrian retailer Derby House

From catwalk to yard: a semi-serious take on London Fashion Week, Derby House Post, the online magazine for equestrian retailer Derby House

Pick Your Ponytail, for TRESemmé via Time Inc.’s The Foundry in association with Marieclaire.co.uk

Bold florals and power prints (PDF), Canesten via Time Inc.’s The Foundry for the Canesten Intimacy Files campaign in association with Marieclaire.co.uk

Sanctuary: Join the revolution, Sanctuary via Time Inc.’s The Foundry in association with Marieclaire.co.uk

Red hot winter cool (PDF), Kellogg’s via Time Inc.’s The Foundry for the Kellogg’s ‘Dare to wear red’ campaign in association with Marieclaire.co.uk

Have a sparkling Christmas with Swarovski (PDF), Swarovski via Time Inc.’s The Foundry for publication on Marieclaire.co.uk and InStyle.co.uk

Travel

Oh, we do like to be beside the seaside, Winkworth via Country Life/Time Inc for publication on the Winkworth magazine

The call of the wild: Sardinia’s feral horses, Derby House Post, the online magazine for equestrian retailer Derby House

Ontario on a plate (PDF), Ontario Tourist Board via Time Inc.’s The Foundry for publication on Marieclaire.co.uk

A weekend in Florence (PDF), Canesten via Time Inc.’s The Foundry for the Canesten Intimacy Files campaign in association with Marieclaire.co.uk

Tech and appliances

The best fridges for your home, Curry PC World via Time Inc.’s The Foundry in association with Housetohome.co.uk

Clean your home for the holidays with Roomba (PDF), Witt via Time Inc.’s The Foundry

Say goodbye to bake fails (PDF), Morphy Richards via Time Inc.’s The Foundry

Make cooking easy (PDF), Morphy Richards via Time Inc.’s The Foundry